Privacy Policy for BTW Media Connect

1. Introduction

BTW Media Connect ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect information when you use our website analytics and ad tracking subscription services (the "Services").

We comply with applicable data protection laws in the jurisdictions where we operate, including the Protection of Personal Information Act (POPIA) of South Africa and, where applicable, the General Data Protection Regulation (GDPR).

By using our Services, you agree to the practices described in this Privacy Policy.

2. Who We Are

We are a provider of enterprise-grade web analytics and ad tracking solutions, delivered as a subscription service. We act as the responsible party (or data controller) for information we collect directly from our clients and website visitors. When we process data on behalf of our clients, we act as an operator (or data processor) and handle such data only in accordance with our clients' instructions.

3. Information We Collect

We may collect the following categories of information:

Information you provide to us:

• Contact details such as name, email address, company name, and phone number
• Billing and payment information
• Account and subscription details
• Any information you share when contacting us for support or inquiries

Information collected automatically:

• Technical information such as IP address, browser type, device information, and operating system
• Usage information such as pages visited, time spent, and referring sources
• Cookie and tracking data

Information processed on behalf of clients:

• Website visitor behavior and analytics data
• Conversion and event data
• Advertising platform data across channels such as Google, Meta, and LinkedIn

4. How We Collect Information

We collect information through:

• Direct interactions when you provide information to us
• Automated technologies such as cookies, pixels, and similar tracking tools
• Third-party platforms and service providers used to deliver our Services

5. How We Use Information

We use the information we collect to:

• Provide, set up, and manage our Services
• Generate reports, dashboards, and insights
• Communicate with you about your account, support requests, and service updates
• Improve and maintain our Services
• Meet legal, regulatory, and security obligations

Where required by law, we rely on your consent to process certain information, particularly for analytics and advertising purposes. You may withdraw your consent at any time.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, analyze usage, and support advertising and analytics functions. Where required, we obtain your consent before placing non-essential cookies and provide you with tools to manage your preferences. You can also control cookies through your browser settings.

7. How We Share Information

We may share information with:

• Service providers and platforms that help us deliver our Services, including analytics and advertising providers
• Professional advisors and business partners where necessary
• Authorities or other parties where required by law or to protect our rights

We do not sell your personal information.

8. International Data Transfers

Information may be transferred to and processed in countries outside of your own. When we transfer information internationally, we take steps to ensure appropriate safeguards are in place, in line with applicable data protection laws.

9. Data Retention

We retain information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of information and the purpose for which it was collected.

10. Your Rights

Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction or deletion of your information
• Object to or restrict certain processing
• Withdraw consent where processing is based on consent
• Request a copy of your information in a portable format
• Lodge a complaint with a relevant supervisory authority

To exercise any of these rights, please contact us using the details below.

11. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, or alteration. While we strive to protect your information, no method of transmission or storage is completely secure. If a breach occurs that affects your rights, we will notify you and the relevant authorities as required by law.

12. Children's Privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date and post the revised policy on our website. We encourage you to review this policy periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

BTW Media Connect
Email: info@btwmediaconnect.com.